Your clinic’s card in every pet owner’s phone.
Give your clients your clinic’s card for Apple Wallet or Google Wallet. That is all you do. TailPlan runs the communication on it: reminders before every vaccine and treatment, recall of overdue patients, updates after each visit. Your team doesn’t send a thing.
Two minutes, seven questions. First month free, no card details, no sales call.
Operates under EU GDPRClient data stored in the EU · Data processing agreement included · No ads, no data sellingROCKY-9TQA
Ten places for the clinics that start first
TailPlan launches in November 2026. The first ten clinics that move to a paid plan keep their price for 12 months. With your written permission, your logo goes on this wall.
Take a founding place- Clinic 01
- Clinic 02
- Clinic 03
- Clinic 04
- Clinic 05
- Clinic 06
- Clinic 07
- Clinic 08
- Clinic 09
- Clinic 10
Runs on Apple Wallet · Google Wallet · WhatsApp · Telegram · Stripe payments · Data stored in the EU
Why clinics start with TailPlan
Live in an evening, for you and for owners
Your team uploads any client list and gets a card in minutes. Owners add it with one tap: no app, no account, no password.
A free channel to every owner
Reminders arrive as notifications from your card, through Apple Wallet and Google Wallet. No cost per message; Telegram, WhatsApp and SMS are only a fallback.
Ready on day one, built for vets
Plans come pre-set from WSAVA and ESCCAP guidance for each species, breed, age and region. AI reads your records and maps product names like Nobivac or Purevax to the right plan item.
How it looks on the owner’s phone
Two ways to get the card, then reminders that arrive for free and a card that keeps itself up to date.
Scan the QR code
The owner scans your desk poster, enters their name, phone and pet, and adds the card. No app, no password.
Or get it by message
Owners from your uploaded list get a link from your clinic and add the card with one tap.
A push from your card
When something is due, the card notifies the owner on the lock screen. One tap to call or message you.
The card updates itself
Once your team records the visit, the card shows the next date. Nobody sends anything.
The gap is mostly in the conversation
Cost matters for some owners. But in recent European surveys, many owners of unvaccinated pets didn’t know what their vet recommended, and the vet’s recommendation was the factor most strongly linked to whether a dog was vaccinated.
of owners of unvaccinated cats didn’t know how often their vet recommended revaccination, against 6% of owners whose cats were up to date. Italy, 1,247 owners; an association, not proof of cause.
Peer-reviewedFilipe et al., BMC Veterinary Research 2021of dogs in Germany were vaccinated to current guidelines. What the vet recommended was the factor most strongly linked to vaccination status. 3,881 owners.
Peer-reviewedEschle et al., PLoS ONE 2020of practices that sent reminders never checked whether the client actually booked.
Industry-fundedVolk et al., Bayer Veterinary Care Usage Study, JAVMA 2014in the UK was not getting regular booster vaccinations in 2026 (66% were; dogs 82%).
Charity surveyPDSA Animal Wellbeing Report 2026Four stages of working with us
Each stage has one goal and one number to watch. Start with the first; move on when you are ready. The card on the owner’s phone carries every stage.
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1Recover
Bring back overdue patients
Upload your client list. TailPlan finds every pet that is late for a vaccine, treatment or check-up and sends the owner a card with what is due.
Patients returnedand the revenue they brought Stage 1 in detail -
2Routine
Make reminders continuous
Every pet gets a care plan confirmed by your vet. The card updates after each visit and reminds the owner before the next date.
On-time rateshare of procedures done when due Stage 2 in detail -
3Bond
Turn owners into regular clients
Your card becomes the pet’s record on the owner’s phone: history, next steps, your contacts. Leaving your clinic means leaving that behind.
Active clientsshare still visiting after 12 and 24 months Stage 3 in detail -
4Grow
Grow through the clients you have
Each card carries a personal referral code. Satisfied owners bring friends, and you see exactly who brought whom.
New clients from referralsper month Stage 4 in detail
You hand out the card. We run the conversation.
No app for owners to install, no software for your team to learn. The owner taps a link and your card is in their phone’s wallet, next to boarding passes and loyalty cards. Every reminder, update and recall on it is processed by TailPlan.
Owners who don’t use Wallet get the same reminders by Telegram, free, or by WhatsApp or SMS if you turn them on.
Timings are set per clinic. Owners without the card get the same steps by Telegram, or by WhatsApp or SMS if you turn them on. Every message has a one-tap opt-out.
Why owners add the card gladly
Owners want to do the right thing for their pet. The card makes that easy, and it asks nothing of them: no app, no account, no password.
They stop worrying about dates
The next vaccine or treatment is on the phone, with a reminder at the right moment. No guilt about the booster nobody remembered.
The pet’s record is always with them
What was done and what is next, on the phone instead of in a paper booklet at home. Handy when a groomer, kennel or pet sitter asks.
A plan from their own vet
Made for their pet’s species, breed and age, and confirmed by the clinic they trust, not generic advice from the internet.
One tap to the clinic
Call or message straight from the card. No searching for the number when it is time to book.
Nothing to install or remember
The card sits in Apple Wallet or Google Wallet, which are already on the phone. One card per pet, even if the owner also visits another TailPlan clinic. In the owner’s language: English, Greek, Russian, Ukrainian or Hebrew. Removable at any time.
A reason to share
Each card has a personal code to pass to friends. If the clinic offers a thank-you, both owners get it.
of owners of vaccinated cats said reminders influenced their decision to vaccinate. 5,071 owners in 14 countries.
of people aged 16–74 in Cyprus used instant messaging such as WhatsApp or Viber in 2025, against 76.92% who used email.
Set it up yourself, in an evening
No demo calls and no contracts to negotiate. Your part is the first three steps; TailPlan does the rest.
Answer 7 questions
We estimate how many visits your clinic misses and where to start.
2 minutesCreate your card
Your clinic’s name, contacts and logo on the card owners will keep.
3 minutesUpload your client list
Excel, CSV or an export from your software. You get a free audit of overdue patients.
5 minutesWe send the cards
Owners get your card with a message in your clinic’s name, overdue pets first.
Done by TailPlanWe run the reminders
After your vet confirms the default plan once, every reminder goes out on its own.
Done by TailPlan
Inside the cabinet
Everything the clinic does in TailPlan happens on a handful of screens. These are real screens, filled with an invented demo clinic.
- Results. Cards installed in Apple and Google Wallet, patients who came back after a reminder, and your on-time rate against where you started.
- First-week plan. Seven steps in order, each with the minutes it takes and why it matters. One button prepares your card, default plan, desk poster and send queue; it never sends anything or confirms a plan for your vet.
- Overdue audit. Every overdue pet by name, what is due and how late, with an estimate of what those visits are worth. Free from the first upload.
- Your card. Name, colours, logo and contacts. The preview shows exactly what owners will see in Wallet.
- Client import. Drop in an Excel or CSV export. TailPlan matches the columns, shows problems row by row and never sends anything without your go-ahead.
- Sending cards. Overdue patients go first. You see the message in your clinic’s name and the channel before anything leaves.
- QR sign-ups. Owners who scanned your desk poster. Reception matches them to an existing client in one click or adds them as new.
Less work for your team, not more
Retention tools fail when they add work to the busiest people in the clinic. TailPlan is designed around one rule: no extra screens at the front desk.
Clinic owner
Sees who came back after a reminder, which pets are overdue and what those visits are worth. One page, updated daily.
Veterinarians
Approve the clinic’s default plan once and adjust a single pet when needed. Every catalog item links to the published guideline behind it.
Reception
Marks a procedure as done in about 20 seconds at checkout, or not at all if the clinic sends a weekly export.
Made for European data protection law
TailPlan is a Cypriot company and works under the EU General Data Protection Regulation (GDPR). Your clinic stays the controller of its clients’ data. We process it for one purpose: running your reminders.
- Operates under EU GDPR (Regulation (EU) 2016/679)
- Client data stored in the EU
- Data processing agreement under Article 28, accepted at signup
- We keep only what reminders need
- Owners can opt out at any time, and opt-outs apply automatically
- Each clinic’s data is kept separate at database level
- No advertising, no data selling, no tracking cookies
- Deleted within 30 days if you leave, with an export first on request
How we handle data · Data processing agreement · Privacy policy
What waiting costs
Due dates don’t wait for a good moment to start. Move the slider to your clinic’s size: this is roughly how many preventive visits pass their date unnoticed every month.
Assumes 2 preventive visits per pet a year, 70% happening today and €45 per visit. Use your own numbers.
visits a month pass their due date
in care a month that isn’t delivered
Setting up takes an evening. The first cards can go out the next day.
Simple pricing, first month free
Priced by the cards active in owners’ phones, not by the number of vets. All four stages included. Cancel any time.
More than 2,000 cards or several sites? The Group plan is priced per agreement: write to us.
Questions clinics ask first
More in pricing and data & GDPR.
Do we have to change our practice software?
Do owners need to install an app?
Who decides what goes into the plan?
Is it safe to upload our client list?
What happens after the free month?
How many of your patients are overdue right now?
Seven questions give you an estimate. Your client list gives you the names.